changing perception

a journey of faith.

London Institute of Contemporary Christianity is a Christian organisation that was founded over 30 years ago.

Inspiring people in their faith journey in every aspect of their lives, LICC’s audience is twofold; individual Christians and church leaders. The current audience are predominantly those over 45.



start of a digital journey.

2016 marked a turning point for LICC – while continuing to engage and develop the current audience, LICC wanted to position themselves as a modern, contemporary and culturally relevant organisation. Wishing to expand and diversify their audience reach, targeting a younger demographic.


vision and mission.

LICC required a bold digital presence that reflects the vision, mission and strategic objectives of their organisation. LICC’s aim was to entirely rethink how they present and deliver their unique content, products, fundraising and social activity online.

LICC appointed Grapple after searching for an agency that has a strong strategic expertise with bold and influential ideas.

Inspiring and innovating through a strong colour palette, striking visuals and movement; LICC now have a platform that delivers enhanced communication that is exciting, with the capability to grow reach and engagement long into the future.

some work