Chatsworth Cabinets

Responsive / Planning / Creative

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web success

made in england.

Chatsworth Cabinets design and create hand-furnished furniture that’s inspired by classic English design and modern living. Run by lifelong friends Adrian and Sue, a small company, they pride themselves on being ‘Made in England’ and offer a personal and bespoke service.

A big hit on ‘Not on the High Street’, Chatsworth approached us as felt it was time to start trading from their own domain. They required an e-commerce site that would showcase the beautiful design of their furniture and encapsulate the country home lifestyle.

Built on WordPress with WooCommerce integration and dressed in creative worthy of the quality of their product, the Chatsworth website provides user flexibility, a brand led customer experience, with conversion centred design.


designing journeys


key features.


Order management, analytics & personalisation all made easy with a fully integrated WooCommerce CMS.

Bespoke discount codes

Chatsworth’s gain their leads from offline industry events and fairs. The site has allowed for these leads to be easily tracked through WooCommerce reporting and analytics. Customers are incentivised to buy online through the use of unique coupon codes which Chatsworth can generate on a bespoke basis and distributed at shows.

Product personalisation

Customisation allows Chatsworth to create furniture that’s the perfect fit for any home and to do that they needed a fully flexible colour sampling key complete with sample order option.


Responsive development and build Responsive development and build

what the client says.

“The best parts of the website for us are:

  • The ability to easily list products under different sizes, prices and colours.
  • The flexibility to adjust delivery date as we make our products to order.
  • Ability to feature lifestyle images on the home page is key to our sales, as appealing to customer’s lifestyle is not just a direct product sell.
  • Ease of navigation across the site through room categorisation to arrive at the relevant products.”

Sue Tomalin

some work