because the
digital things matter

40 years of heritage.

Over the past 40 years everything ABI Holiday Homes have done has been centered around their customer. They’re a company that have spent all their time and energy, painstakingly and meticulously building a great handcrafted product.

Considering the smallest things with an attention to detail that sets them apart from the competition.

The result was a brand that had serious heritage and reputation within the holiday home sector – but no social media presence and an out of date website that didn’t reflect the craftsmanship or quality.

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innovative content

Social, Content & Email marketing Social, Content & Email marketing

exponential growth.

Over the past two years, we have built the social media presence for ABI Holiday Homes from scratch. Seeing the combined social audience grow from 0 to over 16,000.

The innovative content  we have developed is the key to this success – whether it’s the search for the oldest ABI, #ThrowbackThursday starring retro vans, a temperature-activated sunglasses giveaway, or the April Fool featuring an ABI Holiday Home which transformed from one storey to three, reaching over 60,000 ABI fans.

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getting to the core.

Underpinning all content created are the ABI brand values; down to earth, caring, honest and helpful.

The little things DO matter, which make such a difference to the ABI customers and the time spent creating family memories at their holiday homes.

Following on from this, the Grapple launch of www.abiuk.co.uk and the creation of a new brochure format by Ponderosa, ABI Holiday Homes recorded their best ever sales season.

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some work