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Ideas, Opinion

one step at a time

I’ve been thinking a lot about the relationships we form with processes.

I’ve been thinking a lot about the relationships we form with processes. Some people love them and everything they do is process driven down to the T. There are also others who believe it is a dirty word synonymous with lack of freedom and creative restraint. Personally, I love process. I find without one, we wander aimlessly, all in different directions which can’t be good when work is to be delivered.

I also strongly believe that process can and should be creative. There are loads out there, each with their own set of acronyms and confusion of which become obstacles for creating good work. Don’t let the word scare you. It doesn’t have to be too technical or stifling, fancy or indulgent. A buzzword-free and clean approach will have far better results as it is easier to instil and understand. Pretend like you are talking to your mum who isn’t entrenched in industry BS. Therein lies the simplicity of an understandable and successful process.

If you’re a visual person, here’s a simple process.
With a lack of process, most projects look like despondent strands of cooked spaghetti.

This is not to say that projects don’t have their up’s and downs, they do. I’ve worked on hundreds, all different in every way and by their very nature, they are unpredictable. But this is where a solid process makes unpredictable, exciting. It maintains the all-important structure and focus.

It is the planning process that really excites our clients. They can get their hands dirty with us.  Digital requires a lot of communication to plan and create. Grapple’s focus on the initial fact-finding gives more credence to the voice of our design. Even when the planets align and the craftsmanship of your web experience is award winning, without internal process, it is likely your team and client will feel perched on top of an unguided missile. Getting things right from the very beginning is your best chance of keeping your missile on an upward trajectory.

Processes also go hand in hand with culture. A rigid, ill thought out process will restrict a team. I am fortunate that at Grapple, I am able to work closely with the Head of Digital Creative to implement both culture and process across the agency. I am a huge advocate of the idea that an energising atmosphere empowers productivity and output. That very environment gets people communicating and allows for the exchange of ideas. With the recent launch of Grapple talk and Grapple playground, we’ve been able to articulate the wider strategic intent into collaborative innovation, making sure all our hard work is balanced out with a healthy serving of fun. A distinguishable culture sets you aside from your competition. Some companies may think the assessment of culture is inconsequential but, knowing who you are and what you stand for is a fundamental step before any agency can effectively service or solicit business.

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