the biggest selling.
NOW That’s What I Call Music is the biggest selling and longest running compilation brand in the world.
Releasing three core ‘Numbered’ compilations each year, along with a host of offshoots and other brand channels, NOWmusic.com needs to become the No.1 destination for pop and chart music in the UK.
NOW time for a change.
The previous website was non responsive and had not been creatively treated for sometime. There was a desire to invest time and budget in taking the NOW website forward, creating an engaging digital environment, reflective of the brand and its success to date.
In recent years NOW has grown to be more than just a compilation brand with the launch of apps, games, a TV channel and the streaming service, NOW Music+.
Moving away from being a website that is used as a track list look up each time an album is launched, nowmusic.com needed to become an online destination for pop and chart news. Working with the different user groups and audiences across social channels, it became apparent that there was a nostalgic affinity with the NOW numbered albums.
We crafted an immersive timeline experience, allowing users to take a musical step back in time; exploring each compilation from NOW 1 in 1983 through to present day along with track listings and events in popular culture for that time.